Confirm the pages can be found
Before chasing rankings, publish descriptive category pages, internally link to them and make sure your robots.txt and sitemap include the URLs you want indexed.
Commerce playbook / Search visibility
Be found.
Be useful.
The foundational SEO toolkit for independent online stores. Build pages people want to visit, make them crawlable and measure what happens after the click.
The organic growth checklist
Work from first principles.
Tools support good content and sound measurement. They cannot replace accurate stock, clear costs or a working checkout.
Match search intent, not just keywords
Create useful buying guides that answer an actual decision: product size, materials, compatibility, delivery, returns and ongoing costs. Don't imply an unverified product is in stock.
Measure visits and real actions
Connect Search Console and analytics for page-level impressions, click-through rate, valid launches and real sales. Keep ad spend at zero until conversion paths and margins are verified.
Test tools before subscribing
Free tools can cover basic index inspection and performance testing. More advanced paid platforms should demonstrate a measurable gap before you commit to recurring fees.
Free foundation
Use the tools
you already have.
Start with Google Search Console ↗ for search visibility and PageSpeed Insights ↗ for performance checks. Neither requires a paid agency contract.
Explore our free resource library ↗Optional third-party software
More advanced SEO workflows.
For businesses that need competitive research or ongoing rank tracking, specialized software may be worth evaluating after the fundamentals are working.
A software partner's affiliate relationship is eligible, but its account-specific tracked link is not yet verified. No referral link is published until that check is complete.